Tone Of Voice

Our tone of voice communicates our personality and differentiates us from other players in the industry. Green Packet drives the nation forward and champions the digitisation of underserved communities. How should our brand sound?

Style

Personable
We are a tech company, but our solutions are built by people and for people. Our technology is created based on a genuine interest in our customers and a real desire to improve their lives. Let our copy feel warm and human.
Optimistic
We know that every problem can be improved – if not solved – with digital solutions; this keeps us optimistic in our daily efforts. Looking on the bright side keeps us positive, even about competitors. We are all here to create the future.
Lead with Benefit
Bring benefit to the forefront, always explaining how our solutions improve lives. Clarity and precision are our top priorities when describing our solutions and how they change the lives of our customers.